Russian Roulette is a high end magazine tailored for the well-off Russians outside Russia. It covers European luxury lifestyle for Russians in Russian. RR writers, reviewers and journalists are affluent native-Russian speakers, who have lived in Europe for 10+ years. They imbue RR with a developed, culturally sensitive awareness, appreciated by the reader base. RR never rushes to print and avoids covering targeted services or events in a hasty manner, focusing on detail, its’ curiosity and the intrigue. We provide detailed, comfortable and relaxed analysis for our partners’ products and services, presenting their counterpoint of interest to the readers, with established more in-depth, revealing reviews. RR magazine reflects the partnerships it creates such as independent Swiss jewelelry marquees that work with HRH, Her Majesty the Queen, or a Luxury Five-Star Resort, The St Regis Hotel — RR covers all scope and levels of luxury brands. RR is published three times a year and is popular and circulated amongst Ultra High Net-Worth Individuals (UHNWI) of Russian descent ($30 million+), based throughout Europe.
The magazine is distributed within the playground of Russian UHNWI of Europe: airport lounges, private aviation hubs, 5* star hotels, luxury spas, sport-clubs, exclusive private member clubs * locations tailored for notable, wealthy Russian clients * RR is published three times a year * 20 000 copies printed for each issue * Distributed in London, Paris, South of France, Monaco and selected locations in Switzerland * Only in Russian * Tested and targeted audience * Engaging articles; never reprints of press-releases.